écru & co.
Where elegance meets exclusivity
Monthly luxury drops in New York City curated for honored guests. Join the waitlist now.
our philosophy
Écru & Co is a lifestyle boutique dedicated to thoughtfully curated collections that blend refined aesthetics with understated luxury. Founded on principles of quality craftsmanship and subtle sophistication, we offer monthly, limited-edition collections that elevate your home and wardrobe.Each intimate event welcomes just 40 guests, creating a close-knit community of design lovers who appreciate exclusivity and meaningful experiences. As part of every edition, guests receive a special VIP gift, thoughtfully selected to complement the season’s collection.
:: september edition
next drop -
warm gold embers
sponsored by Maison du Feu
with special guest Leandra Medine Cohen
Embrace the rich, inviting hues of early autumn with Warm Embers, a collection that kindles the soul with its blend of glowing warmth and timeless elegance. This selection is crafted for those who appreciate refined textures and deep, earthy tones reminiscent of a cozy fireside glow.Each piece in Warm Embers embodies sophisticated comfort and understated luxury. Perfect for elevating your home ambiance or wardrobe with subtle, captivating details. Immerse yourself in the serene warmth of the season, thoughtfully curated to inspire calm and connection.Available exclusively at our monthly Écru & Co boutique event in New York City, NY. Access by waitlist only.
the process
:: how waitlist works
Guests are invited to join our waitlist by sharing why they wish to attend each monthly edition. From all qualified applicants, 40 guests are randomly selected to ensure fairness and maintain an intimate, meaningful experience beyond first come first served.To confirm commitment, a payment authorization is placed on every applicant’s card upon joining the waitlist. Charges for the event fee which covers entry, VIP gifts, and the exclusive Écru & Co experience will be processed seven days prior to the event for selected guests. All other applicants will receive a prompt refund of the authorization.Applicants are required to reapply for each edition they wish to attend, allowing us to curate a guest list that aligns with the unique theme and vibe of every collection, while keeping the community engaged and fresh.
01 . the edit
Curated seasonal pieces and accessories to elevate your personal style. Each item is chosen for its craftsmanship, timeless appeal, and harmony with the month’s collection theme.
02 . the haven
Artful objects and design accents to create warmth and beauty in your space. From sculptural decor to soft textiles, every piece transforms the everyday into something extraordinary.
03 . the gathering
Refined essentials for hosting, dining, and meaningful moments at home.
These are the pieces that turn shared meals and quiet evenings into unforgettable experiences.
04 . the mood
Fragrances, candles, and tactile luxuries that set the tone for your day or evening. Each one is designed to awaken the senses and create a lasting impression of comfort and elegance.
Curated Luxury Partners
We collaborate with a select group of premium brands and artisans who share our commitment to quality, craftsmanship, and timeless style. Together, we create a curated experience that celebrates luxury living across fashion, home, and lifestyle.
Luxury Home Brands – premium furniture, decor, and textiles
Independent Designers – fashion, accessories, and wearable art
Artisans & Makers – handcrafted goods with unique character
Lifestyle Sponsors – gourmet food, floral design, and experience-driven partners
Fine Jewelry & Timepieces – high-end jewelers and bespoke accessory creators
Fragrance & Wellness – luxury perfumers, candle ateliers, and self-care brands
standard
$150
Includes entry to the event, access to the curated collection, and a special VIP gift aligned with the edition.
Access to the curated boutique event and all featured collections
A thoughtfully curated VIP gift aligned with the edition’s theme
Access to event newsletters and previews of upcoming collections
elite
$300
Includes everything in the standard package, plus exclusive perks such as:
Early access and priority seating
Meet & greet with featured designers or artisans
Additional luxury take-home items or premium gifts
Complimentary beverage and gourmet tasting experience
next edition's spotlight
the soft haven
:: handmade quilt blanket • $200 incl. shipping
Wrap yourself in warmth and timeless elegance with this exquisite handmade blanket, crafted with premium natural fibers and intricate detailing. Perfectly embodying the spirit of the Warm Embers collection, it brings cozy sophistication to any living space.Limited quantities available. Secure your exclusive handmade blanket from the Warm Embers collection today.Available for reservation to all visitors - no waitlist required.
view past collections
Browse our curated archive of luxury items from previous VIP drawings. Discover rare high-quality pieces that were made available to our valued guests. Each month features a unique selection so you can relive the elegance and rarity of past collections.
AUGUST • Driftwood Dusk
JULY • Golden Hour Dune
JUNE • Silver Cashmere Glow
MAY • Champagne Blush
APRIL • Mist Blue Luxe
MARCH • Emerald Whisper
FEBRUARY • Velvet Rogue
JANUARY • Moonlight Gold
team
members
signature
collabs
rare
treasures
curated
hours
our story
passion for discovery
Écru & Co was founded by Liana, Kaori, Ren, and Scarlett, united by a shared passion for discovering the rarest treasures and creating exclusive experiences. As a boutique start-up, they envisioned more than just products... they sought to craft moments that feel personal, refined, and extraordinary.Every month, Écru & Co curates a new theme, inviting their select community to join on a journey where luxury meets imagination. With every detail meticulously considered, each experience is designed to delight, inspire, and leave a lasting impression.
behind the scenes
the art of curating
At Écru & Co, we share our curated experiences with distinguished guests who join via our waitlist. Each month, we unveil a new theme, crafting immersive, engaging events designed to delight and inspire our select community.We collaborate with exclusive partners who contribute the rarest and most exquisite finds, ensuring every detail is meticulously considered and every moment is unforgettable.
curate rare finds
work with us
Écru & Co thrives on collaboration and passion. Join our team to help curate exceptional experiences, or partner with us by contributing rare finds that will captivate our distinguished guests. Together, we create moments that are personal, exclusive, and truly extraordinary.
august
driftwood dusk
Capture the serene warmth of late summer evenings inspired by natural driftwood and golden sunsets. This collection evokes calm and timeless elegance.
july
golden hour dune
Bask in the radiant glow of golden hour where sunlit sands meet timeless elegance. The hues celebrate light and luxury in perfect balance.
june
silver cashmere glow
Embrace the soft shimmer of silver and white as delicate textures reflect subtle light. This collection evokes refined serenity and understated luxury.
may
champagne blush
A gentle haze of soft pink and creamy champagne evokes the elegance of early summer blooms. Soft hues radiate delicate charm and timeless sophistication.
april
mist blue luxe
A whisper of soft blue mirrors morning mist over serene landscapes. Calm tones evoke peaceful elegance and refined grace.
march
emerald whisper
Deep emerald hues evoke the vibrant renewal of early spring. Rich green tones convey natural elegance and serene refinement.
february
velvet rogue
Deep velvety reds embody passion and warmth for the month of love and bold elegance. This collection is rich, daring, and full of emotion.
janurary
moonlight gold
Soft white and shimmering gold capture the quiet elegance of winter nights. Luminous tones evoke refined grace and timeless beauty.
registration
Complete the form to apply for our exclusive monthly event. After submission, you will be redirected to payment as part of the application process. Selected guests will be notified via email, and payments for those not selected will be fully refunded.
NOTE: This is a demo form. No information will be submitted or saved. For more information, please visit www.hieuky.com